OVA
Embedded growth
An embedded growth partnership for OVA across CRO, retention and eCommerce strategy.
Fractional Ecom Team
UX, UI & Development
With OVA, our role goes beyond a single project. We operate as an embedded growth partner across CRO, retention, and eCommerce strategy. Working closely with the team, we continuously identify opportunities to improve performance, refine the customer journey, and unlock new areas of growth.
+62%
+33%
+18%
Growth partner
With OVA, we operate as part of the team. It is about constant refinement - optimising performance, improving retention, and building momentum over time.
Jalpesh Patel
Director
CRO Challenge
Through a structured CRO programme, we tested and optimised key areas of the site to improve conversion, reduce friction, and scale what worked.
Alongside this, we supported retention through lifecycle improvements, ensuring customers do not just convert, but come back.
Lifecycle audit
Retention journey map
CRO experiment queue
“More like an extension of our team than an agency partner they totally get what we’re all about and they excel at achieving it. I couldn’t recommend them more.”
Nic Taylor
Founder 47Skin
Retention focus
Continuous optimisation became a practical growth system, not a one-off site project.
+62%
+33%
By combining strategy and execution within a single, continuous system, we drove a 62% increase in revenue and a 33% uplift in conversion rate, turning consistent optimisation into sustained, measurable growth.
