mooncup
Site relaunch
A faster, clearer digital experience for a purpose-led period care brand.
UX, UI & Development
For Mooncup, the goal was to create a faster, more intuitive website that better supported both the brand and the customer journey. We redesigned the experience from the ground up, simplifying navigation, improving product clarity, and removing friction across key conversion points.
+34%
+17%
-21%
Experience lead
With Mooncup, the focus was clarity and performance. We simplified the journey, improved speed, and made it easier for customers to convert - small changes that delivered a big impact.
Jalpesh Patel
Director
Speed is king
Alongside the redesign, we focused heavily on performance, optimising the site to load faster and respond more efficiently across devices.
This resulted in a 34% improvement in loading speed, creating a smoother, more seamless experience that kept users engaged and reduced drop-off.
Navigation simplification
Performance pass
Product clarity audit
“More like an extension of our team than an agency partner they totally get what we’re all about and they excel at achieving it. I couldn’t recommend them more.”
Nic Taylor
Founder 47Skin
Performance focus
A stronger technical foundation made every product decision easier to test, measure and improve.
+34%
+17%
With a stronger foundation in place, we applied CRO principles throughout the site, refining layouts, messaging, and user flows to drive action. The result was a 17% increase in conversion rate, turning a faster, clearer experience into measurable growth.
